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Case study Gebr. Blokland

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  2. Gebroeders Blokland

This is the story of a renowned real estate developer and builder that has experienced strong growth in recent years: Gebroeders Blokland from Hardinxveld-Giessendam. They have proven themselves as a constant factor in the often turbulent real estate sector. Their growth meant that there was an increasing need to gain control and grip on financial and project management. Why was that so? We will discuss it with Marijn Angenent, Financial Controller.

The challenge of growth

In the past, real estate and construction project calculations mainly consisted of manual work. This is what Marijn has to say about it: “When the two founders themselves were still active in the projects and on the construction sites, it was easy to make the right decision. It was either based on their years of experience or their ‘fingerspitzengefühl’. They knew what was needed and knew the current project and construction costs very precisely. Extensive project monitoring was therefore not necessary. But the success led to more and more projects, more managers and colleagues, and therefore also more reporting methods.”

“In 2017, the founders took a step back and the current management continued the company. The founders wanted to stay informed and the growth also meant that management could work on the projects in less detail. This created the need to get a grip on the figures of the increasing number of projects. That is a challenge for every real estate developer, no matter the external factors. Because a real estate project that you calculate today, but will only be built in one or two years, can fluctuate considerably in terms of costs. This is certainly the case now: rising construction costs, challenges in the area of ​​available labor and scarcity of building materials are responsible for this. Something else was and is needed to contain possible financial risks.”

Bringing together all financial and project data with Exsion365

The financial budgets of real estate projects are kept by project managers in Excel files. The project data is maintained in the ERP system Business Central. “We wanted less manual input in these Excel files, but above all more quality around the data. Questions arose: is the information correct in the various places? Can more standardisation be achieved so that there is more insight into the various projects? How can we consolidate real estate project information to create better capacity and financial planning? We came into contact with HB Real Estate, because we had heard about the Exsion365 solution that integrates data from Business Central with Excel. We decided that Exsion365 was the right solution for us. It turned out to be the start of an intensive collaboration.

The collaboration

Marijn continues his story: 'In addition to the integration of Excel and Business Central, HB Software has also developed a number of ready-made calculation models for us. Such as a calculation module to calculate the construction costs in advance, a cost-benefit analysis (CBA), a cash flow module and a liquidity budget.'

"There are never any technical issues, because it is a reliable Microsoft-based platform. For example, I can visualise the data from Exsion with PowerBI. As a controller, I can see at a glance where something might go wrong. If I get stuck somewhere, there is always an immediate answer from Nicky Oudt, the consultant at HB software. Simplicity, but also always being available, is what I value in our collaboration."

Marijn Angenent Financial Controller from Gebroeders Blokland

Results

We have also asked Marijn what the collaboration means for him. These were his answers about the results achieved:
  • Time and cost savings: working with HB Real Estate saves a lot of time, because management information about real estate projects is automatically compiled. It saves at least 1 FTE, probably even more.
  • Higher quality of projects: in the past, the cost-benefit analysis (CBA) was a manual model that could lead to errors in the project calculations.
  • Uniformity of reporting: all real estate projects are now managed in a more uniform way.
  • Better planning of projects: the uniformity of reporting has made it easier to determine, for example, which capacity is available at which time.
  • Control of project costs: every six weeks we can compare the budget with the actual expenditure. In addition, it has become easier for project managers to make new forecasts based on current events.

Together towards the future

Lastly, we asked Marijn about his vision of our collaboration in the future: “I see a trend in which more and more stakeholders, such as shareholders, banks, suppliers and clients, expect more than just providing one-off annual figures. For example, they want to receive figures per quarter: more certainty and risk exclusion. For me, that is no problem to do, as long as we continue to work together on various fronts to simplify work processes, integration and, above all, easy-to-use tooling. The knowledge that HB Software has in the real estate sector will undoubtedly help us with that.”

About Gebroeders Blokland

Gebroeders Blokland started in 1977 as carpenters and became (through entrepreneurship and hard work) subcontractors, contractors and then project developers. They have since grown into a mature real estate developer and builder with a solid financial foundation, a large customer base, more than 100 employees and a large number of collaboration partners.